"I possess a burning desire for creative expression.

I work independently in Melbourne, Australia. I aim to produce left-field, eclectic fragrances that are full of whimsy and quirkiness. Fragrances that are bold and evocative which draw inspiration from my many passions: History, Travel, Faith, Film, Sport, Art, Literature and Pop-Culture. The artwork I produce for my labels are predominantly inspired by the art, posters and perfume of yesteryear and creating these brings me immense pleasure, adding to the whole experience.

Fragrance is a liquid art form. It's both ephemeral and powerful- much like we perceive memory. Our olfactory senses are profoundly linked to our memories and emotions; that process of reminiscence is truly beautiful. Perfume possesses a wondrous ability to whisk you away to a different time and place. Using mostly exquisite absolutes and naturals sourced from all over the world, in an aim to produce passionate pieces of olfactive poetry." - Ali Erkekli.