Embarking on a sensory journey without having personally set foot in New York City might seem like a challenge. Yet, the Milan-based niche house of perfumes, Masque Milano, with their collaboration with perfumer Bruno Jovanovic, Times Square, effortlessly transports enthusiasts back to an era deeply embedded in cinema nostalgia, particularly for those who admire Scorsese and Robert De Niro's iconic work in Taxi Driver. This film intricately navigates through the vibrant yet tumultuous streets of Times Square, encapsulating the essence of adult cinemas, street jazz, drug dealers, the unmistakable aura of life lived on the edge, and all the dark side of the town that gives a particular meaning to the identity of New York, all through the unflinching lens of Scorsese's camera. The filmmaker's ability to craft a masterpiece from the raw intensity of street life is mirrored in the olfactory architecture of Bruno Jovanovic, the master perfumer behind Masque Milano's Times Square. Jovanovic's creation pays homage to the old Times Square, echoing the soulful vibes of Across 110th Street by Bobby Womack.
Coming to the scent itself, the fragrance debuts with a striking gummy scent that evokes images of thick, sticky lipstick and heavily brushed eyelashes, alongside the pop-art culture, fruity lollipops, and neon lights. This introduction, while not olfactorily similar, shares a mood with Etat Libre d'Orange's Archives 69, employing a clever accord to forge a playful yet promising aura. The playful prelude leads into a lush floral heart, featuring sweet osmanthus alongside softly indolic tuberose and a dash of lavish rose, seamlessly continuing the journey initiated by the opening notes of hazelnut and a heady touch of violet. This floral bouquet gently ushers in the final layer: a warm, earthy base of sandalwood and styrax, crafting an intimate and comforting dry down.
Times Square by Masque Milano is characterized by its dense, viscous essence, marked by an intriguingly warm and inviting dry down. There is an element within this fragrance that beckons for frequent revisitation, a hidden pleasure that resonates with the olfactory narrative. Jovanovic skilfully piques curiosity, emulating the allure of exploring those notorious streets with a blend of apprehension and intrigue. As such, Times Square stands as a tribute to the adventurous spirit, catering to those who relish the exploration of life's pleasures through a hedonistic and distinguished scent.
This fragrance not only captures the essence of a bygone era but also serves as a bridge, connecting the past's adventurous spirits with today's seekers of olfactory exploration. It's a bold statement in the realm of perfumery, offering an experience that goes beyond mere scent to evoke memories, emotions, and a sense of place. For those drawn to the complexities of life, and seeking to embrace its multifaceted pleasures, Times Square by Masque Milano emerges as a quintessential choice, a perfume that embodies the spirit of exploration and the relentless pursuit of sensory pleasure.
$150.00 USD
“New york stinks. It stinks of cheap harsh tobacco and dense exhaust gas. The traffic jam seems endless. And stinks of hot rubber and stale steam. People are weird. The fashionista lady with the glowing-green stilettos orders a huge pretzel.… read moreTimes Square
