A Paradigm Shift in Niche Perfumes

A Paradigm Shift in Niche Perfumes


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In 2015, when there was no glitter in the niche perfume market and the shelves were occupied by pointless copies of copies, Andrea Rubini created his own niche perfume brand, RUBINI, with their debut, FUNDAMENTAL, which was, and still is, a boom!

An artistic creation composed by Christiano Canali that, as the title may suggest, is a tribute to the glory of the past. It takes Italian Belle Epoque heritage as the concept and adapts it to a modern and futuristic taste without a hint of vintage perfumes. You see it all by the unique package designed by the Italian artist, Francesca Gotti, before you get your nose on the perfume.

The scent itself matter, if you say, it surprises with a kaleidoscopic complexity pinnacled in the beginning with the scent of compelling bloody-red grapes and a hint of wine; a fruity, slightly bitter, slightly pungent olfactory profile that, thanks to the bergamot peel and bitter orange peel, evokes a vibe of rural culture and its peaceful tranquility only found in Mediterranean regions.

A shot of powdery iris, raw and wild lavender, and animality of beeswax cuts through the red juicy grapes and delivers a sinful carnality to the rural innocence of the perfume. This paradoxical personality gives the scent a unique identity and depth, which gets rather stronger and bolder with the strong woody chords of the base.

Cedarwood, sandalwood, Javan vetiver oil, and a musky and animalic leather facet not only strengthen the longevity alongside the dry down, but echoes the fruity-herbal with stronger vibrations.

Retro but modern, nostalgic but futuristic, posh but rural, innocent but filthy at the same time. This is why Fundamental by Rubini is an extraordinary delivery.

The scent, with strong longevity and sillage, plays like a symphony on skin, episode to episode, and note to note.

Fundamental

Fundamental

$160.00 USD

Fundamental  by Rubini  is a Woody Aromatic fragrance for Women & Men.  The challenge was to encase and incorporate all the inputs, suggestions and expectations in a unique fragrance.The foundations of the Rubini house are a balanced mix of contrasts and… read more

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